Privacy Policy

Manifesto is an iOS app published by Growth Essentials, LLC (“Growth Essentials,” “we,” “us”), a Delaware limited liability company. This page says what the app keeps about you, why it keeps it, and who else sees it.

1. The short version

You give Manifesto a first name and what you see in the pictures. Those words, and the stories written from them, are stored because that is what the app is made of. A random identifier kept in your iCloud Keychain remembers what you have paid for, and it is not built out of anything about you. There is no account and no password. You can erase what you wrote from inside the app whenever you want.

Reflection generation, voice transcription and spoken narration are self-hosted on hardware operated by Growth Essentials, LLC. The app sends the content needed for these features to our own backend, where our models process it. This processing takes place on our servers, not on your iPhone. We do not send your reflections, recordings or generated stories to third-party AI services or external inference APIs.

2. What we keep

• The first name you type. Whatever you type is what we have, and it is used so the story can be addressed to a person.
• The words of every reflection you send, whether you typed them or spoke them.
• What you did in the Hall: which cards you looked at and which you chose.
• The stories written for you, so that you can come back to them.
• A purchase identifier: a random string made on your device, kept in your iCloud Keychain, used only to tie what you have bought to the stories you can have. It is not derived from your name, your email, your device or anything else about you.
• What Apple tells us about your purchases: which products are active or expired, and when. Never your card details, which Apple does not pass on and we do not want.
• Usage and stability data: which screens are reached, how far a session goes, and crash reports carrying the device model and iOS version.
• Install attribution, and only if you allowed tracking: which advertisement or campaign brought you to the app.

3. How we process your reflections and voice

We operate all three services below ourselves. They use the following content to provide the features you use in the app.

Reflection generation

Our self-hosted model processes the words you submit, the analyses built from them, the context of your selected cards and the first name you provide. It uses this content to write follow-up questions and your personal reflection or story.

Voice transcription

If you choose to speak instead of type, the app sends your recording to our own backend. Our self-hosted transcription service turns the audio into text. The recording is discarded after transcription; the text you submit is kept as part of your session.

Spoken narration

Our self-hosted speech service processes the text of questions and your generated reflection or story to produce audio for playback in the app.

These services run on our infrastructure. We do not forward their inputs or outputs to an external AI provider for generation, transcription or narration. The separate services listed in section 6 still process the data described there for their stated purposes.

4. What we never ask for

There is no account, no password and no sign-in. We do not ask for a surname, an email address, a phone number, a date of birth, a gender or a postal address, and there is nowhere in the app to give us one. Manifesto does not ask for your location, your contacts, your calendar or your photo library. Your payment details never reach us at any point.

5. Why we keep it

• To run the walk in front of you: to show the next card, to write your story from your words, and to read it aloud.
• To remember what you have bought and how many stories you can still have.
• To keep the app working: to see where it breaks, where people stop, and whether a release made things worse.
• To know which advertisements were worth running, where you gave permission for that.

We do not sell what you say, we do not trade it, and we do not use it for anything beyond what this page describes.

6. Who else sees it

Alongside the processing we operate ourselves, we use outside services for the purposes listed below. Each entry describes what that service receives. These services do not generate reflections, transcribe recordings or produce spoken narration for us.

The App Store

Apple takes the payment and tells us whether a purchase succeeded. Apple handles your payment details under its own privacy policy, and we never receive them.

The purchases infrastructure that tracks subscription state

Your purchase identifier, the receipts Apple issues, and which products are active or expired. No reflections and no stories.

The service that presents the offer screens

Which offer screen you were shown and what you did with it. No reflections and no stories.

Product analytics and crash reporting

Counts of how the app is used and technical crash data, with the device model and iOS version such tools collect. No name, no reflections, no stories.

Install attribution

Only if you granted tracking permission: the fact of the install and the campaign it followed, with the advertising identifiers Apple then allows. No name, no reflections, no stories.

Hosting

The server and the database that run the service for us.

7. The tracking prompt, and your answer to it

iOS asks you whether Manifesto may track you across other companies’ apps and websites. That is Apple’s App Tracking Transparency prompt, and your answer binds us. Say no and no attribution data leaves the app and no advertising identifier is read. Say yes and we learn which advertisement brought you here, and nothing more personal than that. Either answer leaves the app working exactly the same way, and you can change it later under Settings, Privacy and Security, Tracking.

8. Erasing what you wrote

Forget me is inside the app. It erases your walk: the first name you typed, your reflections, the cards you chose and the stories written for you. It is not a request that joins a queue, and there is no undo.

9. How long we keep it

We keep what is described above for as long as the service needs it, and records that are no longer in use are pruned on a regular schedule. If you use Forget me, the deletion happens in the live database at once.

10. Where it is handled

Growth Essentials, LLC is a United States company, so what you give the app may be processed in the United States and in the other countries where the services above operate. Wherever it is handled, this policy is what governs it.

11. Security

Traffic between the app and our server is encrypted in transit, and we use reasonable technical and organisational measures to protect what we hold. No method of transmission or storage is completely secure, so we cannot promise you absolute safety, and we will not pretend otherwise.

12. Your rights

If you are in the European Union, the EEA or the United Kingdom, the law gives you the right to know what we hold about you, to have it corrected, to have it erased, to object to or restrict how it is used, to receive a copy of it, and to withdraw a consent you gave. Wherever you are, we treat those rights the same way.

California residents have the rights the CCPA gives them, including the right to know, to delete, to correct, and to opt out of sharing personal information for cross-context behavioural advertising. Declining the tracking prompt described above is how that opt-out works in the app. We do not sell your personal information, and we will not treat you differently for exercising any of these rights.

Erasure needs no request: use Forget me. For anything else, write to us. Because there is no account and no email address on file, a name alone may not be enough for us to find your record, so tell us what you can about the purchase you made or the device you used.

If you think we have handled your data badly, you can complain to the data protection authority where you live.

13. Children

Manifesto is for people 18 and older. We do not knowingly keep anything from a child. If you believe a child has used the app, write to us and we will erase what is there.

14. This is not a medical or psychological service

The cards are a mirror, not a test. Nothing in the app is therapy, diagnosis, or medical or psychological advice, and what writes your story is not a clinician. If something heavy surfaces, please talk to someone who can actually help. If you are in immediate danger, call your local emergency number now.

15. Changes

If this policy changes, the date under the title changes with it. We will not quietly widen what we collect and leave the date where it was.

16. Contact

Write to us about anything on this page, and we will answer the person who wrote, not a ticket.

support [at] growth‑essentials [dot] com
Growth Essentials, LLC
2810 North Church Street, PMB 456589
Wilmington, DE 19802, United States